Updating and maintaining websites

There are four pillars of SEO content: expertise, authority, trust (E-A-T) and maintenance.

These are exactly the qualities search engines look at to rank your site.

Use information generated by other units by linking to their pages.

It’s a bit like having a dog, or a particularly tricky-to-care-for plant. It looks fantastic when you first get it home, but without regular care and maintenance your miniature tree can pretty quickly start to look a little worse for wear.

Keep your ideal client in mind and re-write your copy as though you’re talking directly to them; you’ll find your messages become much more effective. You may have the most splendid site in the whole World Wide Web, but if no-one can find it, you’ve got yourself a problem.

Make sure you include Google-friendly search terms in your copy and headers and you’ll shoot up the search rankings.

So to help you show a little love to your digital marketing, here’s a seven-strong list of ways in which you can make sure website is still the one you want to be with. Heaven forbid your content hasn’t changed for months.

When did you last update the information on your website? Stop procrastinating and get some timely new content on there today.

Be sure your website is accessible to people with disabilities.It’s an ongoing relationship, and like all relationships you should take the time for regular catch ups.You need to make sure you’re promoting yourself in a relevant, up to date and dynamic manner.When a visitor lands on your homepage, they make a decision about whether to explore the site further within just a couple of seconds. If your site feels unloved and neglected, that’s how your potential customers will treat it.Give it a facelift with some new images or a design overhaul.

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