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To do this, you’ll want to be at the keyword level view within your Ad Words account and click on the “Details” button and then “Keyword diagnosis.” Sometimes you’ll find that negative keywords, bids that are too low or internal competition are preventing certain keywords from triggering corresponding ads.No matter the source of the problem, identifying the issue gives you the information you need to optimize your ads and make them hyper-relevant.With PPC, there’s nothing worse than not knowing what you don’t know.Inside your Ad Words account, you most likely have short tail and long tail versions of different keywords.Growing up, I wasn’t the type of kid who knew how to fix things.I wasn’t into cars or building tree houses and I couldn’t for the life of me figure out why my Discman kept skipping (yes, it was because I was moving).Let’s just say I still know how to get the essentials.And although I know you’re not a beginner when it comes to Ad Words, I can’t tell you how many high-budget Ad Words accounts I’ve seen (0k – 0k/month) that are set up in a way that just makes me super sad.
This allows you to create one landing page around a service or product theme and then change the headlines and calls-to-action to fit the keyword that the visitor searched for.
Combined, these three steps will make your Ad Words campaign optimization efforts more accurate than a Stormtrooper trying to do its own laundry. Johnathan Dane is the founder of Klient Boost, a California-based PPC agency that’s on a mission to grow companies.
So there you have it: a brand new way to structure your Ad Words account. Do you think this will help with your PPC performance? He’s been interviewed by Google and has a German Shorthaired Pointer named Tanner.
To avoid this scenario, we’ll need to take a very close look within your search term reports and make sure that each search term corresponds with the same keyword.
One of the things I always strive to do is to get all Ad Words accounts to have at least 25 search terms (from highest impressions and down) in a row that are pulling from the exact same keyword.